I am incredibly proud to lead Smart Pokies today, a journey made possible by my talented team and our supportive community!
First things first: I’m an Aussie, born and raised! Born on August 13, 1990, I completed my education right here in Australia. I attended Ashwood High School and went on to earn my Bachelor of Arts and Master’s degrees in Creative Writing, Publishing, and Editing from the University of Melbourne.
Naturally, I gravitated toward this field as I began my job search. What I love most is the diversity of roles I've embraced. As a writer, researcher, and SEO expert, I’ve helped businesses of all sizes achieve their digital marketing goals.
Lead generation has also been a significant part of my journey, which I believe has contributed to Smart Pokies' success. My interest in online gambling sparked when I wrote a brief article about slot machines for an online casino, and I haven’t looked back since!
The excitement of the industry captivated me, and before I knew it, I had penned over a thousand reviews for clients across New Zealand, Australia, Canada, and Malta.
The best of Smart Pokies is still ahead! I invite you to join me on this journey as we continue to educate and assist even more people interested in online casinos. Feel free to connect with me here:
The Journey to Smart Pokies
My journey in the crypto and iGaming industries began as a junior content writer at Iress. While the company focused on financial services, it instilled in me the essential quality every professional in this field needs: discipline.
Meeting tight deadlines, compiling quality research, and producing top-notch content have become second nature to me!
Starting as a junior content writer laid the foundation for my growth. My years in digital marketing shaped me into the expert I am today, making Smart Pokies a reality.
However, we didn’t build the trust of our readers overnight. It took immense talent and effort to develop this site. Under my leadership, our team created the most comprehensive pokies review site in Australia and New Zealand.
- December 2020: Began work on smartpokies.bet
- June 2021: Designed the first mockup for the Smart Pokies site
- January 2022: Launched the Smart Pokies Facebook page
- May 2022: Officially launched the Smart Pokies website
- October 2022: Major design overhaul for the Smart Pokies site
- February–March 2023: Achieved 1,000 visitors per month